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BeoBrief
Master Link Gateway
January 2009
This type of customers are living with high expectations for convenience and
flexibility in their homes. They are looking for convenience and ease-of-use and
we’re able to extend their control of the environment quite dramatically with the
Master Link Gateway.
The Master Link Gateway is a serious contributor to the top-end Bang & Olufsen
customer who is looking for an increased experience within
Comfort
Efficiency
Security
Ease-of-use
Flexibility
and last but not least, fun, ambience, and atmosphere
One concept with regional differences
The expectations and wishes of our customers will differ very much from one
region to the next. Cultural differences, climate and ways of living affect the
choices our customers make so we have to be able to provide a multitude of
solutions that match the world wide audience we’re covering with this solution.
Together with strategic home automation third party partners such as Busch
Jaeger (building on the KNX standard - which means they give us access to up to
more than 120 other partners of Home Automation systems), LK Schneider, Lutron,
Conson etc. we can reach a sufficient integration level in Home Automation with
Beo5 to make sure it is the only remote control found at the coffee table in the
Bang and Olufsen customer’s home.
In North America the conceptual idea is to support big ticket customers, where we
since 2002 decided to accept Crestron control systems to the top-top segment of
high-end residential custom electronic systems. Here the Master Link Gateway is a
replacement of an earlier concept specially designed for the US
As the development of home automation systems started earlier in the US than in
Europe we can benefit from our experience in the US to create in a high quality
solution to high-end residential custom electronic systems. In UK we are facing
competition from Crestron and AMX right now. We need the Master Link gateway
together with third party partners to keep our position with Beo5 in this top
segment. This means we will have a major competitive advantage both in private
homes and in major residential installations worldwide.
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4
(58 Seiten)
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